#contenttruths

The Truth About Content: Broken Dreams & the Big Fix

Mar 10, 2018

5:00pm – 6:00pm CT

Recording: The Truth About Content: Broken Dreams & the Big Fix, Mar 10, 2018

The marketing pundits made you a promise: create the content, promote it everywhere, and watch the money roll in. Now you’re stuck with a vast wasteland of unread, unwatched content. What’s the next right move? More promotion? Different content? Can VR/AI help? (No, stop that.) Fact is, content is a complex beast, and we need to treat it as such. Come learn about a smart strategic framework that will finally help you manage content with confidence, now and in the future. (Yes, even for VR/AI.)

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Kristina Halvorson

Brain Traffic

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Featured Session

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate