The Truth About Content: Broken Dreams & the Big Fix

Recording: The Truth About Content: Broken Dreams & the Big Fix, Mar 10, 2018


The marketing pundits made you a promise: create the content, promote it everywhere, and watch the money roll in. Now you’re stuck with a vast wasteland of unread, unwatched content. What’s the next right move? More promotion? Different content? Can VR/AI help? (No, stop that.) Fact is, content is a complex beast, and we need to treat it as such. Come learn about a smart strategic framework that will finally help you manage content with confidence, now and in the future. (Yes, even for VR/AI.)

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Event Type: Session
Level: Intermediate