Consumer experiences in health care are fragmented in a health system that has become increasingly complex. This complexity makes it too easy to get overwhelmed and frustrated, and that leads to disengagement. This is literally bad for one’s health. Consumers need a simple, seamless and smart health care experience. This session will provide actionable best practices on how data and analytics are used to predict consumer next actions and design customized consumer communication campaigns.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]