#LeanDigitalSpeedway

Presented by CI&T

The Real Thing: Machine Learning and Coca-Cola

Coca-Cola’s Freestyle drink dispensers are the perfect platform to explore Machine Learning at scale. What can be known? What can be done with that knowledge? Innovative brands are exploring machines and experiences that can both drive down interaction costs and better adapt to human interactions. This session will reveal in-market prototype research and actual customer engagements that have driven Coca-Cola’s current thinking in Machine Learning.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Michael Connor

Michael Connor

The Coca-Cola Company

photo of Mars Cyrillo
photo of Tissiana Nunes Costa
photo of Thomas Stubbs

Thomas Stubbs

The Coca-Cola Company

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About
Format: Panel
Type: Session
Level: Beginner