#LeanDigitalSpeedway

Presented by CI&T

The Real Thing: Machine Learning and Coca-Cola

Mar 12, 2018

11:00am – 12:00pm CT

Coca-Cola’s Freestyle drink dispensers are the perfect platform to explore Machine Learning at scale. What can be known? What can be done with that knowledge? Innovative brands are exploring machines and experiences that can both drive down interaction costs and better adapt to human interactions. This session will reveal in-market prototype research and actual customer engagements that have driven Coca-Cola’s current thinking in Machine Learning.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Michael Connor

The Coca-Cola Company

Thomas Stubbs

The Coca-Cola Company

Details

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Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Beginner