Despite investor enthusiasm, the widespread use of cryptocurrency among the public is minimal. Algebraix Data will soon change this, enabling individuals to own and monetize their personal data for the first time. The company’s permission-based ad network will be enabled by blockchain technology and the new ALX cryptocurrency. It will focus first on the entertainment sector, with consumers being paid ALX to watch movie trailers, TV trailers, music videos and other entertaining ads.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]