How can you make your organization more innovative, adaptive, and creatively competitive? After studying 200+ companies, global design firm IDEO has identified six essential qualities to drive innovation and creativity. Join IDEO's David Aycan to learn more about these qualities, the data behind them, and stories of companies working hard to develop the culture, processes, and habits that drive innovation.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]