While many focus on growing community online, retailers have untapped opportunity with the in-person experience to drive greater engagement and loyalty. Celebrity beauty artists the Streicher Sisters discuss how they've built their studio STRIIIKE into a hub of influence — offering not just traditional salon services, but championing new brands and makers, educating on everything from activism to wine, and connecting like-minded people — resulting in wins for their community AND the bottom line.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]