When Facebook and Apple announced they'd offer egg freezing as a perk, the response was surprisingly negative. Critics accused companies of sending women the wrong message—i.e. that career and long hours take precedence over family. Others accused egg freezers of fooling themselves into believing they could micromanage plans for career and family. Critics got it wrong. Our research shows women are freezing their eggs NOT to prioritize their careers but due to a shortage of college-educate men.

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