How To Build Your Brand for the “My Way" Generation

Brands in the media, content & sports industries have evolved tremendously over recent years to meet consumers’ consumption & engagement demands. While this behavior shift is turning more traditional forms of content on its head, it is paving the way for nimbler, data-driven tech startups to capitalize on this trend. This panel will discuss breakthrough ways startups are seizing opportunities to enter into the customizable world and disrupt it with their existing products and platforms.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Dual
Event Type: Session
Level: Advanced