How To Build Your Brand for the “My Way" Generation

Mar 12, 2018

3:30pm – 4:30pm CT

Brands in the media, content & sports industries have evolved tremendously over recent years to meet consumers’ consumption & engagement demands. While this behavior shift is turning more traditional forms of content on its head, it is paving the way for nimbler, data-driven tech startups to capitalize on this trend. This panel will discuss breakthrough ways startups are seizing opportunities to enter into the customizable world and disrupt it with their existing products and platforms.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jason Abbruzzese

NBC News Digital Network

Jason Robins

DraftKings

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Dual

Type:

Session

Track:

Startup & Tech Sectors

Level:

Advanced