By 2020, Esports will reach $5 billion and have more fans than basketball. As Esports grow toward competitive dominance, traditional sports organizations are throwing their hats in the ring – but how can both entities combine their efforts to grow the sports industry as a whole? Through discourse between NBA, Overwatch League, and mobile Esports leaders, this session will explore how Esports and traditional sports visionaries can unite forces to dictate the future of this powerful industry.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]