B2B and B2C Are Dead: Now What?

Recording: B2B and B2C Are Dead: Now What?, Mar 12, 2018


Chris O'Neill


Work-life balance is a relic that has been replaced with work-life blend. Trends like mobile, bring your own device (BYOD) and the Cloud have blurred the line between personal vs. professional time. So why do we still think in terms of consumer and business when developing solutions for the workplace?
This session explains how the bring your own app (BYOA) trend is changing the way we work and how we build products for the workplace. It’ll explore a new mental model to think about workplace solutions: business to individual to teams.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Workplace
Level: Beginner