Driving Audience: If You Build It, They Will Not Come


Allison Mooney


Rick Webb


Alex Rainert

The New York Times

Audiences drive nearly every business, influencing everything from startup valuations to ad rates. To engage these audiences, advertising is not enough. Successful content needs to provide value to audiences, wherever they are. With perspectives from The New York Times, Google, Timehop, and Huge, we’ll share successful approaches to creating narratives that attract and monetize audiences amidst today’s fierce competition for attention and awareness.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate