Audiences drive nearly every business, influencing everything from startup valuations to ad rates. To engage these audiences, advertising is not enough. Successful content needs to provide value to audiences, wherever they are. With perspectives from The New York Times, Google, Timehop, and Huge, we’ll share successful approaches to creating narratives that attract and monetize audiences amidst today’s fierce competition for attention and awareness.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]