Driving Audience: If You Build It, They Will Not Come

Mar 13, 2018

9:30am – 10:30am CT

Recording: Driving Audience: If You Build It, They Will Not Come, Mar 13, 2018

Audiences drive nearly every business, influencing everything from startup valuations to ad rates. To engage these audiences, advertising is not enough. Successful content needs to provide value to audiences, wherever they are. With perspectives from The New York Times, Google, Timehop, and Huge, we’ll share successful approaches to creating narratives that attract and monetize audiences amidst today’s fierce competition for attention and awareness.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Alex Rainert

The New York Times

Rick Webb

Timehop

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate