Driving Audience: If You Build It, They Will Not Come

Recording: Driving Audience: If You Build It, They Will Not Come, Mar 13, 2018

Speakers

Alex Rainert

The New York Times

Rick Webb

Timehop

Audiences drive nearly every business, influencing everything from startup valuations to ad rates. To engage these audiences, advertising is not enough. Successful content needs to provide value to audiences, wherever they are. With perspectives from The New York Times, Google, Timehop, and Huge, we’ll share successful approaches to creating narratives that attract and monetize audiences amidst today’s fierce competition for attention and awareness.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate