Great design not only beautifies the world, it improves the way we live. Bruce Mau, winner of Cooper Hewitt's 2016 Design Mind award and Chief Design Officer of Freeman, will take us on a journey of the 24 key design principles he infuses into his projects with clients including Herman Miller, Coca-Cola, McDonald's, Freeman and more.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]