While you’ll find AI around every corner, the increasing focus on conversational UI challenges the designer’s role. The challenge is how to design a bot that stands out while remaining invisible. Designers from Slack, Facebook, Hipmunk and Astro will discuss how to design and brand a bot in ways that complement its purpose and remain unnoticed. They’ll touch on technique, design principles and honing your skills for the uncharted world of bot design.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]