Our edtech research shows how children love learning, more than games and badges. Yet software prevents children from getting to these learning moments. In kind, retailers are constantly preventing their customers from learning about products. We’re so focused on marketing messages, we have forgotten how we learn. Kid’s videos and MOXO sensor data will show how to combine learning and play together to engage. We’ll also explain why water fountains are the best way to sale vacuum cleaners.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]