Why “Just Add Games” Doesn’t Boost Engagement

Why “Just Add Games” Doesn’t Boost Engagement
Recording: Why “Just Add Games” Doesn’t Boost Engagement, Mar 9, 2018


Elliott Hedman


Our edtech research shows how children love learning, more than games and badges. Yet software prevents children from getting to these learning moments. In kind, retailers are constantly preventing their customers from learning about products. We’re so focused on marketing messages, we have forgotten how we learn. Kid’s videos and MOXO sensor data will show how to combine learning and play together to engage. We’ll also explain why water fountains are the best way to sale vacuum cleaners.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Design
Level: Intermediate