In a time where everyone seems to have a favorite podcast but making bank podcasting is still hard, how are companies and creators finding ways to build brands and find new audiences? How does a podcast's content change when it's sponsored? What does a global podcasting ecosystem look like? Jane Marie (DTR), Nazanin Rafsanjani (Creative Director, Gimlet), and Henry Cooke (BBC R&D) will speak to these questions. Moderated by Mila Hursey (UK Department for International Trade)

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]