How Gender Fluidity Recasts Brand Engagement

The changing norms of gender identity and expression and the cultural, legal, and political implications have become heated conversations around the country. How should brands consider gender-expansive audiences as they create new products, services, and communications? Our panelists will discuss new ways of thinking about brand engagement strategy, design, and how to better craft experiences for changing attitudes on gender.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner