How Gender Fluidity Recasts Brand Engagement

Recording: How Gender Fluidity Recasts Brand Engagement, Mar 12, 2018

Speakers

Andy Bossley

IBM

Shane Whalley

Angela Yang

T3

The changing norms of gender identity and expression and the cultural, legal, and political implications have become heated conversations around the country. How should brands consider gender-expansive audiences as they create new products, services, and communications? Our panelists will discuss new ways of thinking about brand engagement strategy, design, and how to better craft experiences for changing attitudes on gender.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner