How Gender Fluidity Recasts Brand Engagement

Recording: How Gender Fluidity Recasts Brand Engagement, Date TBA

The changing norms of gender identity and expression and the cultural, legal, and political implications have become heated conversations around the country. How should brands consider gender-expansive audiences as they create new products, services, and communications? Our panelists will discuss new ways of thinking about brand engagement strategy, design, and how to better craft experiences for changing attitudes on gender.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Beginner