#ExpertBlindness

How Neuroscience Reveals Your “Expert Blindness”

Mar 15, 2018

11:00am – 12:00pm CT

Your expertise fuels your success; it also creates “expert blindness,” skewing how you see and react to the world. Neuroscience can help. Explore a study we conducted using neurometric measures to compare experts to the “normal” people they’re trying to connect with, revealing the subconscious biases expertise creates. Understand how your expertise affects your brain so you can be aware of your potential “blindness” and work to bridge the gap between experts and “normal” people.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Carl Marci

Nielsen

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Dual

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate