How Neuroscience Reveals Your “Expert Blindness”


Richard Bina


Carl Marci


Your expertise fuels your success; it also creates “expert blindness,” skewing how you see and react to the world. Neuroscience can help. Explore a study we conducted using neurometric measures to compare experts to the “normal” people they’re trying to connect with, revealing the subconscious biases expertise creates. Understand how your expertise affects your brain so you can be aware of your potential “blindness” and work to bridge the gap between experts and “normal” people.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate