When barriers to market entry are lower and competition is higher, building a brand—not just a product—is key to survival. Brand building done right can be the secret sauce for long-term success and a magnet for VCs. In this session, we’ll explore how brands that sit at the heart of a company become true catalysts for innovation. From connecting your offer with consumers to attracting top talent, we’ll look at how building a brand can help you shine in this crowded startup nation.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]