#MakeDoSay

Don't Launch A Product, Build A Brand

Mar 11, 2018

12:30pm – 1:30pm CT

When barriers to market entry are lower and competition is higher, building a brand—not just a product—is key to survival. Brand building done right can be the secret sauce for long-term success and a magnet for VCs. In this session, we’ll explore how brands that sit at the heart of a company become true catalysts for innovation. From connecting your offer with consumers to attracting top talent, we’ll look at how building a brand can help you shine in this crowded startup nation.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Maria Pazos
Maria Pazos

Colle McVoy

photo of Andrew Vrbas
Andrew Vrbas

Pacha Soap Company

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