VR boasted 62M users and $2.2B in revenue last year. But ad opportunities aren't coming from the numbers: Gatorade, Nissan and others are looking past traditional KPIs like impressions and using VR (and AR) to maximize ROI and increase brand affinity. Join Dario Raciti, Director of Zero Code at OMD, and Stephanie Llamas, VP at SuperData Research, as they provide successful case studies and data-driven evidence to guide attendees on why & how brands should be involved in VR and AR.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]