#VRads

Beyond Brand Impressions: Assessing VR's True ROI

Mar 15, 2018

12:30pm – 1:30pm CT

VR boasted 62M users and $2.2B in revenue last year. But ad opportunities aren't coming from the numbers: Gatorade, Nissan and others are looking past traditional KPIs like impressions and using VR (and AR) to maximize ROI and increase brand affinity. Join Dario Raciti, Director of Zero Code at OMD, and Stephanie Llamas, VP at SuperData Research, as they provide successful case studies and data-driven evidence to guide attendees on why & how brands should be involved in VR and AR.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.