The existential purpose of health care is health. Yet, the omnipresent pressures of payment and bureaucracy make it increasingly difficult for clinicians to offer, or for individuals to find, services that offer integrated, appropriate solutions supporting health and wellness. Beyond fitness for those enjoying good health, care can be designed to improve meaningful health outcomes across a wide array of health challenges. Let's make health care reform about health and care -- not just payment.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]