Whether you’re an indie or a major rightsholder, there’s nothing minor about your digital approach. The influx of tools has begun to level the playing field for increasing independence and exercising control. From the economics of distribution to the technical requirements of delivery, DSP relationships, publishing, analytics, and royalty reporting, this panel will look at the decisions a rightsholder needs to make when constructing their independent digital setup.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]