A can't-miss workshop and discussion on medical marketing today. Why "can't miss?" Because after Dave and Joe espouse philosophical about what marketing is working today for manufacturers and providers, they'll do a live critique of YOUR website. Not for the faint of heart, this session will be a no-holds-barred look at marketing strategy, communication, and online engagement. Suffice it to say, this will be a VERY interactive session, especially if you're one of the brave few who volunteers!

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]