Absurdity Sells: The Value of Playful Events

Mar 12, 2018

5:00pm – 6:00pm CT

Recording: Absurdity Sells: The Value of Playful Events, Mar 12, 2018

From regeneration projects to political protest, our panel of artists and live art organisers will discuss the things they did that turned hard to reach audiences into hard to shift audiences. Fake orgies, pretend forests, public baths, wigs, parades and dance floors in unexpected places - they've turned absurdity into valuable data, engagement and cash for civic, development and political partners. Find out what works and replicate it in your field.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Eleanor Barrett

The Brick Box

Richard DeDomenici

The Redux Project

Rosie Freeman

The Brick Box

Henri Mazza

Alamo Drafthouse Cinemas

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced