Absurdity Sells: The Value of Playful Events

Absurdity Sells: The Value of Playful Events
Recording: Absurdity Sells: The Value of Playful Events, Mar 12, 2018


Eleanor Barrett

The Brick Box

Richard DeDomenici

The Redux Project

Rosie Freeman

The Brick Box

Henri Mazza

Alamo Drafthouse

From regeneration projects to political protest, our panel of artists and live art organisers will discuss the things they did that turned hard to reach audiences into hard to shift audiences. Fake orgies, pretend forests, public baths, wigs, parades and dance floors in unexpected places - they've turned absurdity into valuable data, engagement and cash for civic, development and political partners. Find out what works and replicate it in your field.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced