Absurdity Sells: The Value of Playful Events


Eleanor Barrett

The Brick Box

Henri Mazza

Alamo Drafthouse

Rosie Freeman

The Brick Box

From regeneration projects to political protest, our panel of artists and live art organisers will discuss the things they did that turned hard to reach audiences into hard to shift audiences. Fake orgies, pretend forests, public baths, wigs, parades and dance floors in unexpected places - they've turned absurdity into valuable data, engagement and cash for civic, development and political partners. Find out what works and replicate it in your field.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced