Are We Facing Brand Partnership Saturation?

Mar 15, 2018

12:30pm – 1:30pm CT

Recording: Are We Facing Brand Partnership Saturation?, Mar 15, 2018

Has the music & brand partnership space become too crowded, too transactional and…to put it bluntly…ineffective? In a world saturated with entertainment content and a plethora of brands clamoring to be heard, how can a brand achieve genuine cut through?

For today’s most progressive brands there is a real opportunity to drive a sea change in the partnership value chain, one that that puts the strategic ‘why’ before the more commonly considered ‘how and what’ of a music alignment.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Pattie Falch

Heineken USA

Emily Neenan

Mastercard

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Making & Promoting Music

Level:

Intermediate