Are We Facing Brand Partnership Saturation?

Has the music & brand partnership space become too crowded, too transactional and…to put it bluntly…ineffective? In a world saturated with entertainment content and a plethora of brands clamoring to be heard, how can a brand achieve genuine cut through?

For today’s most progressive brands there is a real opportunity to drive a sea change in the partnership value chain, one that that puts the strategic ‘why’ before the more commonly considered ‘how and what’ of a music alignment.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Pattie Falch

Pattie Falch

Heineken USA

photo of Dom Hodge
photo of Emily Neenan

Emily Neenan

Mastercard

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge
About
Format: Panel
Type: Session
Level: Intermediate