Are We Facing Brand Partnership Saturation?


Joanna Young


Has the music & brand partnership space become too crowded, too transactional and…to put it bluntly…ineffective? In a world saturated with entertainment content and a plethora of brands clamoring to be heard, how can a brand achieve genuine cut through?

For today’s most progressive brands there is a real opportunity to drive a sea change in the partnership value chain, one that that puts the strategic ‘why’ before the more commonly considered ‘how and what’ of a music alignment.

Primary Access: Music Badge, Platinum Badge, Artist Wristband
Secondary Access: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate