A recent study reports 90 of the top 100 CPG brands are in decline. What’s driving their downfall? Gone are the days of fictional narratives fabricated by Madison Avenue. People want to tell their own stories and crave real, authentic connections. How is this changing what today’s consumer wants and expects from a brand? What are the 10% doing right and how can it be replicated? Learn about the new rules of engagement for brands hoping to reach today’s new consumer.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]