Goodbye Mad Men, Hello New Gen

Goodbye Mad Men, Hello New Gen
Recording: Goodbye Mad Men, Hello New Gen, Mar 14, 2018

Speakers

Katie Benner

The New York Times

Aileen Lee

Cowboy Ventures

Tina Sharkey

Brandless

A recent study reports 90 of the top 100 CPG brands are in decline. What’s driving their downfall? Gone are the days of fictional narratives fabricated by Madison Avenue. People want to tell their own stories and crave real, authentic connections. How is this changing what today’s consumer wants and expects from a brand? What are the 10% doing right and how can it be replicated? Learn about the new rules of engagement for brands hoping to reach today’s new consumer.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner