The Accelerated Mobile Pages (AMP) Project enables websites to provide fast, engaging user experiences. Now AMP has expanded beyond publishing to areas such as e-commerce, advertising, and powering entire websites - adding richer interactivity and support for Progressive Web Apps (PWAs). AMP delivers content at lightning speed with a reliably great user experience – whether for news, e-commerce, or the entirety of a website. Join Chen for the latest on the AMP Project and the ecosystem.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]