4+ Billion AMP Pages: The Future of the Mobile Web


Chen Shay


Madison Miner


The Accelerated Mobile Pages (AMP) Project enables websites to provide fast, engaging user experiences. Now AMP has expanded beyond publishing to areas such as e-commerce, advertising, and powering entire websites - adding richer interactivity and support for Progressive Web Apps (PWAs). AMP delivers content at lightning speed with a reliably great user experience – whether for news, e-commerce, or the entirety of a website. Join Chen for the latest on the AMP Project and the ecosystem.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate