4+ Billion AMP Pages: The Future of the Mobile Web

Recording: 4+ Billion AMP Pages: The Future of the Mobile Web, Mar 11, 2018


Madison Miner


Chen Shay


The Accelerated Mobile Pages (AMP) Project enables websites to provide fast, engaging user experiences. Now AMP has expanded beyond publishing to areas such as e-commerce, advertising, and powering entire websites - adding richer interactivity and support for Progressive Web Apps (PWAs). AMP delivers content at lightning speed with a reliably great user experience – whether for news, e-commerce, or the entirety of a website. Join Chen for the latest on the AMP Project and the ecosystem.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate