Putting the Sports in Esports

Recording: Putting the Sports in Esports, Date TBA

Major sports organizations are getting involved in esports with serious investments, including events sponsorships, leagues and team ownership. Why are sports brands betting big on esports and what can other organizations learn from their successes and failures in courting the influential esports audience? What do these partnerships mean for the future of both esports and traditional sports? Is it what esports needs to succeed, or is there a rift that cannot be bridged between the two “sports”?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Kirk Lacob

Golden State Warriors

Aubrey Levy

theScore

Sebastian Park

Houston Rockets/Clutch Gaming

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Gaming Wristband
Format:

Panel

Type:

Session

Track:

SXSW Gaming

Level:

Beginner