Building in the FinTech space is uniquely hard work, beyond earning marketplace trust and dealing with regulators your company will also need to find customers. Given the evolving nature of the industry, there are tactics you must use to scale at every stage: pre-product, beta, launch, and post-launch. This Meet Up will work towards building a playbook for the emerging cohort of FinTechs looking to quickly and sustainably grow to scale through a confluence of AdTech, Big Data, and marketing.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]