How Uber Designs for a Self-Driving Future

How Uber Designs for the Future of Transportation
Recording: How Uber Designs for a Self-Driving Future, Mar 14, 2018


Molly Nix


Self-driving cars have enormous potential to improve society: reducing accidents, freeing up space in our cities, and cutting congestion. There are many hurdles to overcome to reach this future, but a key challenge is creating a user experience that brings passengers along for the ride. This session will dive into what designers at Uber are doing to build trust in self-driving cars, and create a self-driving future that puts people first.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Level: Beginner