Gen Z Marketing Meet Up


In a time when brands are focusing heavily on Millennials, they could be missing the mark. As the most diverse and inclusive generation yet, let’s collaborate and discuss the who, what, why, how to target Gen Z – quite possibly the most obvious missed opportunity your company could be overlooking.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Meet Up
Event Type: Session
Level: Beginner