From VR/AR to bite-sized video, storytelling has become a fragmented medium. As a result, today’s marketers combine as many as 12-14 distinct types of visual media to achieve singular goals. Visual content is now king, but chasing the latest trends can obscure rather than illuminate your message. So how can you adapt in this brave new world? Two award-winning visual storytelling experts will share solutions that cut through the noise, focus your message, and engage your audiences long-term.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]