The New Age of Story: Marketing for a Visual World

The New Age of Story: Marketing for a Visual World
Recording: The New Age of Story: Marketing for a Visual World, Mar 10, 2018

Speakers

There will be an encore of this session taking place Sunday, March 11 at 2:00pm. Fairmont: Congressional A

From VR/AR to bite-sized video, storytelling has become a fragmented medium. As a result, today’s marketers combine as many as 12-14 distinct types of visual media to achieve singular goals. Visual content is now king, but chasing the latest trends can obscure rather than illuminate your message. So how can you adapt in this brave new world? Two award-winning visual storytelling experts will share solutions that cut through the noise, focus your message, and engage your audiences long-term.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate