The “Internet of Things” has taken off in the last few years. Augmented reality (AR) and virtual reality (VR) has added to the IoT’s success by adding new and innovative ways to interact with the world. While expectations remain high for the AR/VR market in 2018, there are some key legal marketing, privacy and data security considerations to keep in mind to avoid having your rose-colored (AR) glasses meet up with plain old legal realities.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]