Donald Trump and other politicians are using social media to bypass the media and get their message straight to the public. So what can news organizations do to get their political content noticed? In this interactive session, panelists will share their experiences and research on what makes news content – specifically political content – go viral. Attendees will leave with new, creative ideas for how to better reach their social media audience ahead of the 2018 election.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]