The Elder Boom: Aging Tech’s Explosive Growth


Chiara Bell


Jeffrey Makowka

Verwinden Co

Amy Millman

Springboard Enterprises

Jessica A Zeaske

General Electric

Older Americans are the fastest-growing, largest demographic using technology yet almost all new technology is focused on serving millenials. According to Ken Dychtwald, Households headed by people 65+ have 21x more wealth than people under 35. This panel will focus on the untapped potential of the elder boom for tech startups and investors innovating in health, leisure and travel, media, education, food/beverage, financial services, housing, wealth management and monetizing owned assets.

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner