How NASA and LEGO Embrace Open Innovation

Recording: How NASA and LEGO Embrace Open Innovation, Mar 12, 2018


Amy Pascal

The LEGO Group

Steven Rader

NASA/Johnson Space Center

Closed business models are out. Open innovation is in. It’s simple. By inviting outside people in, some of the smartest organizations in the world have learned to generate better ideas faster and more efficiently solve their biggest challenges. Join James DeJulio of Tongal for a conversation with Steve Rader of NASA and Amy Pascal of LEGO to learn how two of the most forward-thinking organizations find success by embracing creative diversity and using technology to connect minds everywhere.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate