We are surrounded by products. Every good or service we get in touch with is some kind of product. In their entirety, these products shape our lives profoundly. They constitute the state of our economies. Hence, our future is being shaped by product innovation. If we want to get it right, we need to put the product at the core of our thinking. Our talk will give an introduction to the idea and concept of Product Thinking, and explore its value and impact, if done “right”.