More Data, More Problems: Transparency in 2018

Speakers

Toby McKenna

Bazaarvoice

Jennifer Sugarman

Sony Electronics

A recent study by Ad Age and Bazaarvoice revealed that over 75% of the buy side is not confident that their data partners are hitting in-market consumers. On top of that, only 35% of marketers are confident that they know where their data is sourced from. Plus, more than half your budget is spent on tech fees that you don't even know about, leaving only 40 cents on the dollar to focus on reaching the customer. How can brands, agencies and the industry do better?

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate