#moredatamoreproblems

More Data, More Problems: Transparency in 2018

A recent study by Ad Age and Bazaarvoice revealed that over 75% of the buy side is not confident that their data partners are hitting in-market consumers. On top of that, only 35% of marketers are confident that they know where their data is sourced from. Plus, more than half your budget is spent on tech fees that you don't even know about, leaving only 40 cents on the dollar to focus on reaching the customer. How can brands, agencies and the industry do better?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Price Glomski
photo of Toby McKenna

Toby McKenna

Bazaarvoice

photo of Atul Singh
photo of Jennifer Sugarman

Jennifer Sugarman

Sony Electronics

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About
Format: Panel
Type: Session
Level: Intermediate