Bringing VR to the People Through Immersive News


Sarah Hill


Ray Soto


Joey Marburger

The Washington Post

Virtual Reality is expected to reach nearly $30 billion in revenue by 2020, yet only 5 percent of North Americans own a headset. Consumers are lacking the content needed to drive mainstream consumer interest. But, with media companies shifting their focus to create immersive news with 360-degree experiences, viewers can now experience the stories they care about firsthand. Media companies may be the element the industry needs to push sales and make virtual reality mainstream.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate