Bringing VR/AR to People Through Immersive News

Mar 14, 2018

11:00am – 12:00pm CT

Virtual Reality is expected to reach nearly $30 billion in revenue by 2020, yet only 5 percent of North Americans own a headset. Consumers are lacking the content needed to drive mainstream consumer interest. But, with media companies shifting their focus to create immersive news with 360-degree and augmented reality experiences, audiences can now experience the stories they care about firsthand. Media companies may be the element the industry needs to push sales and make VR and AR mainstream.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Charles Fink
Charles Fink

Forbes/Chapman University

photo of Sarah Hill
Sarah Hill

StoryUP

photo of Joey Marburger
Joey Marburger

The Washington Post

photo of Ray Soto
Ray Soto

USA TODAY NETWORK

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