Virtual Reality is expected to reach nearly $30 billion in revenue by 2020, yet only 5 percent of North Americans own a headset. Consumers are lacking the content needed to drive mainstream consumer interest. But, with media companies shifting their focus to create immersive news with 360-degree and augmented reality experiences, audiences can now experience the stories they care about firsthand. Media companies may be the element the industry needs to push sales and make VR and AR mainstream.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]