AI: Ready to Disrupt the Design Discovery Process?


Yann Caloghiris

Imagination The Americas

Dennis Sartorello

Ford Motor Company

We will explore whether artificial intelligence is truly effective when analyzing human emotion, focusing crucially on its ability for beta testing UX for future design experiences. Through sharing the results of pilots and projects that Yann and Dennis have delivered we will present two different viewpoints on the value of involving AI in the design discovery process, offer thought leadership for merging AI & experiences, & provide real actionable processes for using AI in your own UX projects.

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Design
Level: Intermediate