If "Black Twitter" is the only place you're going to build user personas for people of color, you're missing out on millions of potential users. In this session, we go behind the scenes of the secret lives of quirky nerds, geeks, alternatives and free-spirits of color. Join us for discussion on how to reach a demographic that has always felt like an after thought, and how to turn them into longtime customers.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]