Artists have limited resources and unlimited data. That data, without context is meaningless. But with the right context, it can redefine an artist’s career trajectory and inform the right decisions. In this talk, two experts from Next Big Sound at Pandora will walk through groundbreaking artist stage research, previously unreleased peer research and product innovations around automating reporting for artists and their teams.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]