#sciencemarketing

Selling Science (Before The World Melts Down)

“Blah, blah, blah, BOOM!” Is that how the world ends? It is if we don’t communicate well. Universities enrich the head, but the real world favors the gut. Scientist-turned-filmmaker Randy Olson (“Don’t Be Such A Scientist”) and Jayde Lovell (TYT) are training scientists to draw on the power of story. They've developed the ABT (And, But, Therefore) Narrative Template and now work with government scientists from USDA, NASA and more. Come learn with them too - before the world melts down.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Rebecca Gill

Rebecca Gill

TYT Network

photo of Jayde Lovell
photo of Randy Olson

Randy Olson

Story Circles Narrative Training

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About
Format: Panel
Type: Session
Track: Social Impact
Level: Intermediate