Selling Science (Before The World Melts Down)

Selling Science (Before The World Melts Down)


Rebecca Gill

TYT Network

Jayde Lovell


Randy Olson

Story Circles Narrative Training

“Blah, blah, blah, BOOM!” Is that how the world ends? It is if we don’t communicate well. Universities enrich the head, but the real world favors the gut. Scientist-turned-filmmaker Randy Olson (“Don’t Be Such A Scientist”) and Jayde Lovell (TYT) are training scientists to draw on the power of story. They've developed the ABT (And, But, Therefore) Narrative Template and now work with government scientists from USDA, NASA and more. Come learn with them too - before the world melts down.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate