The US legal cannabis industry will boom to $50 billion in the next decade, more than eight times its current size. It will reinvent the consumer landscape and many familiar products and services. Will Prozac and beer still exist when weed is in the mix? Our panel hosted by futurist Faith Popcorn includes venture capitalist Jeffrey Finkle, scientist Chris Emerson Ph.D., and Bloomberg reporter Jenny Kaplan will share seismic shifts ahead, unforeseen obstacles, and opportunities to make it big.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]