If you’re not leveraging interface animations to influence your users, you are missing a critical component of UX design. Like body language, motion design supplies a rich, often-subconscious layer of meaning & personality to every micro-interaction. Digital products can leverage the same techniques used by cartoon animators, actors & dancers to convey personality, improve comprehension & influence behavior through movement. Learn the right animation styles for your brand, users & product.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]