Mobile users are becoming increasingly comfortable with sharing their location. This, along with advances in location-based tech and the mainstream adoption of social mapping platforms (Snapchat Maps, Waze) is opening doors to how we use mobile apps to connect with our surroundings. It's changing the way cities, events and brands engage with local users.
This session will cover the latest in location-based technology and what it means for developers, users, cities, events and advertisers.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]