Modern fashion retail mirrors the modern world, with consumers more conscientious than ever and the call for social justice as a daily imperative. Hello Holiday cofounders Sarah Lorsung Tvrdik and Megan Hunt built their business on the bet that, even in a red state, the risk of being politically controversial could be worth the reward. Entrepreneurship can, and does, intersect with activism and politics. Today, the professional is political. Here’s how to do it right.

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