Bored already? Americans have a notoriously short attention span. If you’re explaining, you’re losing. Candidates win elections on sound bites, not substance. Complex ideas are distilled into 5-second soundbites, debates are waged in 280 characters. And one comment or tweet can make or break a corporation’s reputation. Top campaign strategists examine the art and science of message-making and discuss the right and wrong ways for corporations and brands to navigate an era of information overload.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]