You Have 5 Seconds: Sound Bites Shape Everything

Mar 15, 2018 | 11:00am – 12:00pm CT
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You Have 5 Seconds: Sound Bites Shape Everything
Recording: You Have 5 Seconds: Sound Bites Shape Everything, Mar 15, 2018

Bored already? Americans have a notoriously short attention span. If you’re explaining, you’re losing. Candidates win elections on sound bites, not substance. Complex ideas are distilled into 5-second soundbites, debates are waged in 280 characters. And one comment or tweet can make or break a corporation’s reputation. Top campaign strategists examine the art and science of message-making and discuss the right and wrong ways for corporations and brands to navigate an era of information overload.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced