Death of 2nd Screen? Live Tweets in a Binge World

Death of 2nd Screen? Live Tweets in a Binge World
Recording: Death of 2nd Screen? Live Tweets in a Binge World, Mar 13, 2018

Speakers

Anne Hogan

Art Machine

Ged Tarpey

Twitter

According to Nielsen data, live TV viewing is down 20% from 2012. Appointment viewing, and the massive live-tweeting events that went along with it, are quickly becoming relics of the past. However, many marketers are still tasked with driving live tune-in and building hype for must-see moments. This panel will discuss how TV marketers should approach the shift from live viewing to time-shifted and binge viewing while meeting the needs of each group and building a vocal and dedicated fan base.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate