#LiveTweetTV

Death of 2nd Screen? Live Tweets in a Binge World

Mar 13, 2018

12:30pm – 1:30pm CT

According to Nielsen data, live TV viewing is down 20% from 2012. Appointment viewing, and the massive live-tweeting events that went along with it, are quickly becoming relics of the past. However, many marketers are still tasked with driving live tune-in and building hype for must-see moments. This panel will discuss how TV marketers should approach the shift from live viewing to time-shifted and binge viewing while meeting the needs of each group and building a vocal and dedicated fan base.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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photo of Anne Hogan
Anne Hogan

Art Machine

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Ged Tarpey

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