Bytes & Barolo: How Tech is Transforming Wine


Florencia Palmaz

Palmaz Vineyards

Rob Wilder


Despite its long history as a traditional viticulture product, technology is now transforming every aspect of the wine business. While it is feared that technology is pushing the industry in bland standardized directions, this does not have to be the case! During this discussion we will explore how technology can be used positively in the vineyard and winery, how wine’s authenticity can be protected, and how hospitality, shopping & enjoyment of wine is enhanced by technology.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Food
Level: Intermediate