The session will walk through the development of a strong intellectual property and execution strategy by identifying best practices and outlining common pitfalls that can derail an entrepreneur's intellectual property protection and preclude a company from creating a plan that will allow it to create, cultivate, and monetize revenue streams derived from solid intellectual property planning utilizing multiple facets and components of branding, marketing, business strategy and licensing.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]