Creating An Intellectual Property Strategy


Candice Cook

Ca-Co Global & The Cook Law Group PLLC

The session will walk through the development of a strong intellectual property and execution strategy by identifying best practices and outlining common pitfalls that can derail an entrepreneur's intellectual property protection and preclude a company from creating a plan that will allow it to create, cultivate, and monetize revenue streams derived from solid intellectual property planning utilizing multiple facets and components of branding, marketing, business strategy and licensing.

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Level: Intermediate